God has used the teaching wisdom, global vision, and business skills of co-founder and President, Dr. Bruce McNicol, to help Trueface offer break-through experiences of grace for many thousands around the world. Leaders in all spheres of influence have found God's lasting resolution for their life issues and key relationships as they have journeyed with Bruce. 

With degrees in finance law, theology, leadership and organizational development, Bruce’s gifting to write to diverse readers and leaders has proved true in the best-sellers he has co-authored: The Cure, The Ascent of a Leader, Bo’s Café, Behind The Mask, The Kingdom Life, and High Trust Cultures. Audiences in various countries continue discovering hope and freedom from Bruce's story-driven, biblically-anchored teaching.

Having lived in Portland, Los Angeles, San Francisco Bay Area, Chicago, and Phoenix, Bruce has gained a variety of interests through the years, including international cultural trends and needs, music, hiking, reading, comedy, and sports. His constant interest is his wife Janet, who is a home-maker, nurse, and mentor. Bruce and Janet have received extensive tutoring from their three wonderful children and spouses, Nicole, married to Kory, with grandchildren Willo and Elliott; Chad married to Erica; and Ryan.