Trueface Names Atlanta’s Robert Bruce Angle III New CEO


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Phoenix, AZ:

Trueface is excited to introduce Robert (Robby) Bruce Angle III as its new President and CEO. Angle will begin his leadership of Trueface August 1, 2019. Robby was selected by the Board of Directors as their unanimous choice after an extensive search was conducted in which key stakeholders and staff of the ministry participated.

Angle said, “I'm really excited about building on the foundation laid by Bruce, Bill and John, and leading this great ministry into the next season. Like thousands of leaders and their organizations around the world, I've been profoundly impacted by Trueface.” He continued, “Trueface has created such a unique and effective way for teaching complex biblical principles of truth and grace, and moving people from pleasing God to trusting God with their new identity.”

Angle recently served for over 7 years at North Point Community Church in Atlanta, Georgia founded by Andy Stanley. There Robby utilized Trueface resources through his roles as Director of Adult Ministry Environments and Director of Men’s Groups. 

Prior to joining North Point, Robby and his wife, Emily, both worked in professional counseling and aid work, where they served with Samaritan’s Purse in Pakistan and Myanmar overseeing international disaster response teams. Robby and Emily received a Masters in Community Counseling from Appalachian State University. Angle also holds a business degree from the University of Florida, and a Certificate in Bible/Biblical studies from Dallas Theological Seminary.

Scott Morrison, Chair of the Board of Directors of Trueface said, “After an international search, supported by the praying constituencies of Trueface, we’re confident God brought and called Robby and Emily Angle to lead us into the future of the mission, to help free leaders to experience the fullness of God’s love.”

Bruce McNicol and Bill Thrall, co-founders of Trueface, along with John Lynch, will continue to work with and support the ministry and will remain in Phoenix as the Trueface office relocates to Atlanta. Morrison continues, “People will still be able to be encouraged, inspired and moved by the wisdom of these esteemed communicators.”

As is true of Dr. Bruce McNicol, co-founder and CEO for the past 24 years, Angle wonderfully combines both a business and ministry background. McNicol values Angle and says of him, “Robby demonstrates a deeply God-centered life and brings strategic leadership and vision for this mission’s future. He has the heart, skills, and passion to take the ancient good news of the Gospel to the next generations. This was central to our motivation for succession in the first place.”




Founded in 1995, Trueface, then known as Leadership Catalyst, was founded to offer the solution of God’s grace to the devastating problem of sin management sweeping the world in the latter part of the 20th century. It began when Bruce and Janet McNicol and their family moved from Chicago, Illinois to Phoenix, Arizona to address this central issue with Bill and Grace Thrall. Some years later, John & Stacey Lynch followed in the pursuit.

Trueface is now recognized internationally for helping leaders and their people experience a reformation of God's grace by restoring the lost blueprint of trusting and loving. They have been propelled forward since 1995 with a prayer of seeing tens of thousands of communities around the globe experience Christ's revolutionary freedom of authenticity, integrity, and generosity.

 In 1997 Trueface released its first bestselling book, “The Ascent of a Leader” and this was the beginning of a series of best-selling resources including the books: “Truefaced”, “Bo’s Café”, “The Cure”, “The Cure & Parents”, “On My Worst Day”, and most recently “Trust for Today.” Trueface is often associated with their signature Two Roads message.

For more information:

 Dr. Bruce McNicol, Founding President
O:  602-249-7000